Flying Eagle Medicated Oil wins the Hong Kong Top Brand Awards 2025
The 2025“Hong Kong Top Brand Awards” presentation ceremony and celebration dinner were successfully held on February 3, 2026, at the Hong Kong Convention and Exhibition Centre. Flying Eagle Medicated Oil is honoured to receive the “Hong Kong Top Brand” award.
The “Hong Kong Top Brand Awards” aim to recognize outstanding brands established by local companies, encourage Hong Kong businesses to pursue excellence, and enhance the reputation of Hong Kong products. Winners are selected through a rigorous process that includes professional judging and public voting. Brands are assessed across multiple dimensions—reputation, distinctiveness, innovation, quality, image, environmental performance, social responsibility, and corporate governance—with the selected brands testifying its achievements across these six key areas.
Flying Eagle Medicated Oil has continuously upheld a “quality-first” pharmaceutical philosophy, offering products that effectively relieve joint and muscle pain and earning the public’s trust through proven efficacy. The brand continues to innovate and keep pace with the times, consistently refreshing its promotional strategies and gaining strong market recognition. Winning the “Hong Kong Top Brand” award is the best affirmation of Flying Eagle Medicated Oil’s long-term commitment to delivering high-quality products and advancing brand development. We are grateful for the support from all sectors and will continue to uphold our mission of “making medicine with integrity,” providing the public with high-quality, reliable healthcare products.
[Photo: Ms. Maggie Wong, Permanent Secretary for Commerce and Economic Development (right), presents the “Hong Kong Top Brand” trophy to Flying Eagle Medicated Oil, accepted on behalf of the brand by Mr. Harry Yeung (left), Non-Executive Director of the parent company, JBM (Healthcare) Limited.]
“Flying Eagle – Real Master's Choice”
wins the 2025 “HKMA/ViuTV and Now TV Awards for Marketing Excellence” – “Excellence in TV Commercial Award”
With its highly creative marketing strategy and compelling ad campaign, Flying Eagle Medicated Oil has won the “Excellence in TV Commercial Award” at the 2025 “HKMA/ViuTV and Now TV Awards for Marketing Excellence.” The awards ceremony successfully held on October 13, 2025, marking strong industry recognition of the brand’s achievements in marketing.
Widely acclaimed as The Oscars in the Marketing Field, the HKMA/ViuTV & Now TV Awards for Marketing Excellence organized by The Hong Kong Management Association marks its 40th edition this year. This was Flying Eagle Medicated Oil’s first time participating in the contest, and its TV commercial “Flying Eagle – Real Master’s Choice” stood out among numerous entries to win the “Excellence in TV Commercial Award,” an inspiring achievement that underscores the brand’s creativity and impact.
The award‑winning commercial stars Raymond Lam, Tony Wu, and Bonnie Wong (Ah Jeng), with a traditional Hong Kong Dai Pai Dong as the background. The story unfolds through a humorous quarrel over BBQ pork rice, culminating in “Flying Eagle Bro” unleashing the signature “Flying Eagle Claw” pose to relieve pain—illustrating the product’s efficacy against bone spur pain and muscle and joint discomfort. By blending Hong Kong‑style humor with action aesthetics and presenting the narrative in a cinematic style, the film captivated judges and audiences, reinforcing the brand’s creativity and distinctive personality.
Flying Eagle Medicated Oil sincerely thanks its creative team and all supporters. With innovation as our guiding spirit, we remain dedicated to delivering quality products and impactful campaigns—continuing to honor the trust and support of consumers.
Flying Eagle Medicated Oil Wins Silver Award at the MARKies Awards 2025!
Organized by Marketing Interactive and judged by experienced marketing and advertising professionals, the MARKies Awards 2025 ceremony was successfully held on May 23 at the JW Marriott Hotel Hong Kong. Flying Eagle Medicated Oil stood out with its campaign “Flying Eagle – The Real Master’s Choice”, earning the Silver Award in the “Best Idea – Launching/Rebranding category”. The campaign demonstrated exceptional creativity and strategic vision, distinguishing itself among numerous entries.
The MARKies Awards are among the region’s most respected accolades for marketing and creative excellence, celebrating campaigns that demonstrate both innovation and effectiveness. Starring Raymond Lam, Tony Wu and Bonnie Wong (Ah Jeng), the campaign used cinematic storytelling, featuring a bowl of BBQ pork rice and combat-induced pain, to vividly highlight the product’s efficacy in relieving bone spurs and muscle/joint pain. The viral “Flying Eagle Claw” pose, dubbed by netizens as the “Hong Kong Running Man,” ignited a social media frenzy and successfully refreshed the brand’s image.
Flying Eagle Medicated Oil is honored to receive this recognition. We sincerely thank our creative team for their dedication and, above all, our loyal consumers for their continued support. With professionalism and care, we remain committed to delivering exceptional products and creating timeless classics.